We wanted to share our market research recruiting advice that we hope you will find valuable.
Reeve & Associates, the nation's leading staffing agency focused exclusively upon market research professionals, reveals additional 2021 compensation data, now providing a complete view of the market research industry.
"With current compensation from market research suppliers and corporate research departments provided on a side-by-side basis, research professionals can understand their value in the marketplace," said Philip Reeve, owner of Reeve & Associates.
"This information is valuable to both candidates and hiring managers alike to set and reset compensation expectations," said Reeve.
The salary and bonus data by title below are national averages across all geographies in the United States, years of experience, and education levels.
The data was collected in Q1, 2021 via an online survey of more than 1,000 market research professionals.
Recall, there is a range (driven by experience and whether you work for a market research supplier or corporate research department) around every job title with the average compensation metrics reported above. And let's not forget the location of the job also impacts compensation -- with jobs on the west coast and mid-Atlantic regions paying the most.
If you're a market research professional and your current compensation falls below the 2021 benchmarks, please give us a call at 203-968-2773 to discuss your particular situation and career aspirations. It may also be helpful to submit your resume so we have a detailed understanding of your education and professional experience.
If you're a hiring manager or HR professional, please consider the above current metrics when planning or extending offers. Please call us at 203-968-2773 so we can help you find the ideal candidate and suggest a competitive compensation that will be accepted. Our Budget Recruiting solution will save you time and money -- allowing you to successfully staff your open position with quality candidates.
Are you currently setting up your LinkedIn profile and sending out resumes? If you said yes, you better get prepared for a phone interview with recruiter! Long gone are the days of having all interviews at the office. In today’s world, you are going to see more interviews by phone. A few of those interviews will be for jobs you applied for already. However, a phone interview with talent acquisition is also going to be a possibility. After all, anyone can reach out to you if they see your profile on LinkedIn. It is best to have your answers ready for all those recruiter phone interview questions in advance. This will show you are an excellent candidate for the available position.
A phone interview with recruiter is not something that will be scheduled in advance. Instead, you will most likely get a call from the recruiter stating they would like to interview you right at that moment. The best job candidates will be ready and up for the task, even without any advance warning.
We recommend creating a system that contains all the information you must know about jobs you have applied for. This information should include the company name, what the company does, the position you applied for, and any other details you deem important. Having this information at your fingertips will ensure you sound prepared when the recruiter calls you.
After you agree to having a phone interview with recruiter right when the call comes through, you will find you must start answering recruiter phone interview questions immediately. The first few questions will simply allow the recruiter to know how interested you are in the available position. Flexibility is key for any position, which is why the next set of interview questions will revolve around start dates, work schedules, and even willingness to travel if necessary.
During a phone interview with talent acquisition, you should expect to answer questions that will have the recruiter getting to know you better. They will ask you why you are looking for a job, as well as what your current skills are. This is the time to share why you are qualified for the position and a good fit for the company.
You already know you must act professional during these phone interviews. However, did you also know that you should take notes and have a few questions ready to ask? These are two areas where most job applicants fail, because they didn’t prepare enough after applying for a position. Even if you only have a couple questions for the recruiter, you must also be prepared to inquire about the next steps. This will allow you to know what to expect during their hiring process. Some companies may hire you after the initial phone interview, while others will request in-person interviews or an interview with the higher-ups in the company.
There are so many different recruiter phone interview questions you can be expected to answer. While we would love to share them all with you, we thought it would be better to focus on the ones you will hear the most.
This may seem to be similar to the above question, but it is quite different. An excellent answer would include your skills, strengths, and why you are qualified for the position.
1. Can you tell me a little about yourself and your background?
This question can be a loaded one, but it allows the person interviewing you to learn more about you. It is best to focus on professional details in your answer and leave personal information out.
2. Can you describe yourself to me?
3. Why do you want this job?
Staying positive is the name of the game when answering any phone interview question! Do not start out by saying you don’t currently have a job, or you hate your job. Instead, share how you have completed parts of the job description in past positions, and you want to focus on those in the future.
4. What are your salary expectations?
Even if you have no idea what the new position’s salary is, you should still have an idea of how much you would like to be paid. We recommend giving the recruiter a salary range but making sure the lowest salary is one you are comfortable with. A lot of times, a recruiter can tell you whether or not you can reasonably expect to make that much if you are hired.
5. Scenario Questions
Recruiters love to ask scenario questions, because those questions make people think quickly on their feet. We recommend thinking of multiple scenarios that could pertain to the position that is available and then come up with solutions. You might not know all the scenarios that are possible, but you should know enough where you can easily come up with a response without too much of a pause.
6. Can you tell me more about….?
There are going to be times when a recruiter has a question about something listed on your resume. It is best to know exactly what is listed on your resume, so you know what the recruiter is referring to. We find it is helpful to jot notes down on resumes, because it helps us respond with a professional answer quickly.
7. What management style do you prefer?
It isn’t surprising that there are different management styles, and everyone seems to have a personal favorite. This is a question you should answer honestly, because your response can prevent you from being hired and working with a manager you do not like.
8. Do you have any questions for me?
As we mentioned above, you should always have a few questions to ask the recruiter during a phone interview. You can utilize a cheat sheet that has some basic questions written down. However, we encourage you to listen carefully throughout the entire interview, so you can ask one or two questions that pertain to specific items that were discussed.
This is what you should expect during a phone interview with recruiter. Every phone interview with talent acquisition will be different. However, all the recruiter phone interview questions are usually the same with a couple unique ones thrown in. The more prepared you are for these interviews the better, because you may find your dream job during one of them.
Video interviews are becoming more common these days. With so many people working remotely, a lot of companies do not have the option to bring potential employees in for an interview. And since even the bosses are working from home, there isn’t an office space to conduct any types of business. Therefore, virtual is the way of the future. When you decide to do a virtual interview, you must be slightly more prepared than you would be for in-person interviews. The video interview background is very important. If you normally work from your favorite recliner, you may need to create a virtual interview background that is more visually appealing than the back of your chair.
We understand there is only so much space in your home. And that your home office may be the kitchen table or a small corner of your bedroom. You won’t want your interviewer to know that though. Just like you won’t want them to see your kids or dirty laundry.
Many people choose to set up their virtual interview space in front of a bookcase. This is an excellent option, because it shows you are quite intelligent and very well-read. Even if the opposite is true! We recommend choosing a bookcase that is not filled with books though. Too many books can be distracting to the interviewer, because they may be tempted to see what genres you read. If they find a book they consider questionable, it may cost you the position you are interviewing for.
It is best to have a few select books on the bookcase you are using for your virtual interview background. We recommend trying to choose books that fit with the job you are seeking, as well as a few uncontroversial bestsellers.
Sometimes, bookshelves are filled with souvenirs instead of books. You may think your souvenirs are amazing and excellent conversation starters. But they could be a distraction to the person interviewing you. This is especially true if that person loves to travel as much as you do.
It is best to limit your souvenir collection to a few key items, so the interview can proceed forward with limited interruptions.
Speaking of interruptions, there are going to be times when you must have a video interview when the rest of your family is home. In these scenarios, you may have no choice but to do the interview in your bedroom. After all, a closed and locked door equals minimal interruptions.
However, there is no way the person interviewing you is going to want to see your bed. No matter how nicely your bed is made, it never belongs in a video interview background. If this is your only option for the location of the interview, start rearranging furniture. Or try to find an angle where your bed cannot be seen behind you.
The last thing many potential employers do not want to see when they are conducting virtual interviews is lots of clutter. So, no matter where you conduct the interview, you must put away that huge stack of papers, remove piles of clean clothes, and even make sure the dirty dishes in the sink are not showing. Basically, do whatever you must do to show an uncluttered video interview background!
Unless you have a ton of windows in the room you are interviewing in, you are going to need a little more lighting. You should be facing any natural light, while avoiding any sunlight that is shining through the same window. If you cannot set up your computer in front of natural light, you will need to make do with lamps. It is best to place those lights in front of you as well, so there are no shadows.
As we mentioned above, the person interviewing you is not going to want to see a lot of clutter around you. Therefore, we recommend checking the entire area that can be seen on camera well before your video interview begins.
There should be no laundry hanging up, no clutter, and no artwork that could be considered questionable. Using your child’s room? Make sure those cartoon or concert posters are out of view!
The goal is to create a video interview background that is professional. Every company has their own standards when it comes to professionalism, but if you need to question an item, it is best to remove it.
Yes, your pets are going to be cute. However, those same pets won’t be quite as cute when they are interrupting your interview. Barking dogs and cats walking on the computer are definite no-no’s for interviews.
Even though you may tell your family that you have a video interview, they may not remember once it starts. And if you plan on doing this interview when you are home alone, you never know when someone may walk in the door early. Both these scenarios require a do not disturb sign on the door. This sign will let everyone know they shouldn’t bother you unless it is an extreme emergency.
Unless you know you have important information you will need to access during your interview on your cell phone, you should leave it in another room. This will prevent it from ringing or making other noises during your interview. While you can silence your phone, certain alerts may still come through. If you must have your phone with you, we recommend turning it completely off and placing it out of sight.
These tips should help you find the perfect video interview background. This will be helpful when you know you have an upcoming virtual interview and need to make a good impression. If you are still struggling with your virtual interview background, we recommend looking at your space like an employer would. This will allow you to see things that shouldn’t be there when your interview takes place. So, keep things professional and get the job you have been waiting for!
Are you in the process of looking for a sales manager or sales team member position? This may seem easy. However, unless you know how a person will interact with clients and team members, you may discover you have hired the wrong person. Thankfully, there is an simple way to see how a person will interact with others. All you need to do is ask them different sales behavioral interviews questions. There are quite a few different sales interview questions to ask candidates, so feel free to mix them up for any scenario.
This is an important sales behavioral interview question to ask, because it will allow you to determine if a person struggles with closing the deal. Every salesperson should have a strategy when it comes to closing sales. The people who have strong answers to this question will always have excellent critical thinking and problem-solving skills.
Everyone has lost a sale or client over the years. Anyone who tells you they haven’t are not being truthful, so you may want to think twice about a person who says they have closed every sale. A lost sale or client is always a learning tool and the way a person handles the loss is very important. The best answer to this question is always going to be how a person changed their tactics and improved on their skills to avoid potential losses in the future.
Completing specific tasks each day normally requires a routine, as well as certain organizational skills. Ideal candidates will always be able to share their best skills and how they use them to submit their work by the deadline. If you are searching for a team member who can reach the goals you put in place, you must consider this sales interview question to ask candidates.
Balancing clients is very tricky and new team members may struggle with this at first. If a person you are interviewing does not have excellent time management skills, they may not be the best person for the job. During the interview, a person must be able to tell you how they can juggle all their clients, while making each one feel as if they are the most important one.
Every salesperson has goals that are above and beyond what their supervisors set. When you ask this sales interview question, you are going to expect to hear a personal goal and how that person worked hard to achieve their goal on time.
There are so many times when people need to step out of their comfort zones, especially when it comes to sales. If you have a candidate that cannot answer this question, it could mean they have done everything possible to not be put in this situation. This may not be a good thing for your business, because you never know when you will need an employee to think out of the box for the current situation.
This is an extremely important sales behavioral interview question to ask, especially if you are looking to hire a sales manager. After all, you are going to want a strong leader who does not need to be told what to do every step of the way. Team members that expand their knowledge without being told are also excellent examples of who you may want to promote in the future.
Change is always difficult. However, how a person handles that change is indicative of how they will handle future changes. The best candidate for the job will have an answer that includes how they maintained their performance and adjusted their approach to the needs of the new contact.
One of the best sales behavioral interview questions to ask is how a person approached a new client and gained the sale. If this person comes to work with you, they will be working with a lot of new clients. You must know how they will interact with new clients now and in the future. Their answer to this sales interview question should also show you how persuasive they can be.
It can be difficult for a person to maintain a higher energy level when they are dealing with a time-consuming sale. Only a few people will be able to answer this sales behavioral interview question in a satisfactory way. The best candidates will be able to show you how their personal goals keep them going, so they can reach these results-driven goals.
The end goal of being hired as a sales team member is going to be the payment at the end. Not every salesperson is going to have experience with structuring commission plans. However, a sales manager should be able to answer this sales behavioral interview question easily. The people best suited for the job will be able to share the commission plan that worked best for them and their team in the past.
Negotiating skills are a must for sales employees, so this must be one of the top sales interview questions to ask candidates. The best answers will include sharing the true value of products and why the client should be willing to pay the amount being asked.
Presentations are done continuously by salespeople, so a person must be skilled at presentations to excel at their job. Every candidate should have one presentation that stands out the most in their mind. If a person cannot tell you about a presentation that they are proud of, they may not be very good at presentations or the job you have available.
These are the main sales behavioral interview questions you should ask when you are interviewing candidates for an open sales position. There are many others though, so you will want to consider what information you want to learn about each person you are interviewing. It is best to have a strategic plan when it comes to sales interview questions to ask candidates. We recommend having basic questions and then alternative questions to ask if you are having a difficult time deciding if a person is the right fit for your needs.
If you're interested in market research jobs, check our listings. We may have the right job for you already posted.
We at Reeve & Associates continue to innovate to provide creative recruitment ideas like our cost-saving Budget Recruiting. Give us a call and let's talk about Budget Recruiting: 203.968-2773. Relax and let us do the heavily lifting.
As a professional staffing agency focused upon market research, one of the most frequently asked questions involves compensation. As we've been recruiting in the market research industry and function for decades, we know there is variability around how much companies pay -- and what candidates seek.
To help quantify current salary and annual bonus information, we conducted a survey of market research professionals in Q1 of 2021. Below are the topline results.
2021 Average Salary and Bonus by Job Title: New Data!
Are you in the process of starting a business? Do you have great ideas, and even better products, but have no clue if they are what consumers are looking for? Thankfully, you can learn how to do market research for a startup if you at least understand different market research types. A little market research can glean valuable advice you will need to get your startup off the ground and moving in the right direction. There are a few different ways to do market research though, Therefore, you must learn how to conduct market research for a startup that will benefit your business the most.
Since there are so many ways of conducting market research for a startup, you must have a budget in place. As a startup, you won’t have a ton of money to use on your market research, but you won’t need it. All you will need is a plan to get the most detailed information from the budget you have available. Here's what those with market research jobs will do:
Your startup may include only you or you may have one or five other team members on board. Whoever is on your team should be included in all the market research you do. One person may act as the leader, while everyone else has specific tasks they must do.
There are not too many businesses that cater to everyone. So, you must know your target audience, as you are learning how to do market research for a startup. Finding your target audience is as easy as understanding who will be looking for what you are offering. Therefore, you could be looking at females more than males, 20- and 30-year old’s’ instead of 50+ year old’s’, or people within specific industries.
You must know your target audience if you want to conduct your market research successfully!
Once you have your target audience in mind, you must learn as much as you can about your competitors. One of the biggest steps of learning how to conduct market research for a startup is to determine which companies you should analyze. If you choose the wrong companies, the information you gather could lead you in the wrong direction. However, choosing the right companies will have you getting your business off the ground in no time at all.
We recommend finding the strongest competitors within your market. These could be direct or indirect competitors, or competitors that are within a different category but are still considered a worthy opponent when it comes to SEO and websites.
It is best to look for any products that can be substituted for what you are offering, as well as local people who have an advantage over you. All the information you gather from your market research will allow you to see whether or not you have a chance in succeeding if you enter this industry.
It is always a good idea to learn what your target audience is purchasing, because then you can provide products that have solutions to your target audiences’ problems. This is also an excellent way to create an original product that will solve everyone’s issues.
When you learn how to do market research for a startup, you might be told to go right to this audience and ask them questions. You can do that, but sometimes it is better to evaluate what your audience is doing online.
A few key things to keep track of include the web traffic volume, rate of traffic growth, and the potential of the target region.
If you haven’t been able to determine your target audience, check your competitors to see who they are attracting. This information can reassure you that you are targeting the proper people. Or you may find that you need to make a few tweaks to your target audience, thanks to the information you gathered during your market research.
There is only so much you can learn when you are perusing data online. If you truly want to know your target audience, you may want to start asking them questions. This is one of the ways to do market research that may cost a little more money, depending on how you conduct this part of your research.
Calling potential consumers can be costly, because you may find yourself spending hours on the phone. Plus, most people won’t answer the phone, since they won’t recognize your phone number. You may not receive the number of responses you would like with this method.
Mailing out questionnaires can also be costly and there is no guarantee that consumers will mail them back to you. However, this method of market research often yields better results than phone calls.
One of the best ways to ask your target audience questions is to either email them or create an online survey. It is best to keep the survey brief with no more than ten questions. If it is longer than that, most people will give up before they finish it.
A few questions you can ask in your survey include:
Asking questions like these will allow consumers to share specific information with you. You can then compile all the information and use the results to determine if your startup has a chance.
Learning how to do market research for a startup is not difficult if you understand the different market research methods. There are a few moving parts though and you must make sure you are reading the data correctly. Failure to read the data the right way can lead to poor results, as well as wrong information when it comes to your startup being successful. So, learn how to conduct market research for a startup the right way and see how far your business can get in a short amount of time.
Interested in market research jobs? We might already have your next position posted.
When it comes to businesses, market research is a must. So many companies believe if they do a little bit of research in the beginning, they don’t need to think of it ever again. However, people change, products change, and sales can change. All those changes mean the information you gathered years ago may no longer be relevant for your business. This is why you must stay up to date with all the different market research types. Knowing the best market research techniques, and learning about market research examples, will keep your business moving forward, while others stall.
In the case you are in one of these market research jobs, there are two main ways to conduct market research. You have primary market research and secondary market research. When you conduct primary market research, you are going directly to the source. Focusing on your target audience will allow you to collect qualitative and quantitative data. You can then utilize this information to determine if your products or services are still relevant to your target audience.
Secondary market research is a little trickier, because it has you relying on data that was collected by the media or other organizations. While this information is usually accurate, that is not always the case. You may even find yourself utilizing outdated information, simply because you are not aware that more recent information exists.
The best market researchers will gather their information from multiple sources, so there is less chance of an error. No matter how you do your market research, you cannot deny the most common options include:
There are many types of market research that you can use for your business. However, we will be focusing on the most common ones today.
Brand research is only one of the market research examples, but it is one of the most important ones. Most consumers are brand loyal, so you must understand why it is so important to have your branding just right! A little brand research can give you important information, so you know whether or not you are headed in the right direction with your brand.
Your brand should consist of characteristics, pictures and images, and narratives. There are many errors you can make while creating your brand, so it is best to take your time and rely on your market research.
There are actually seven types of market research when you are referring to your brand. Market research examples of them include:
Sometimes, all you need to do to determine if your customers love your product or service is to ask them! Sending out short surveys to your current customers can relay information you can then use to make your products and services better.
One of the market research examples for customer satisfaction is to ask them questions that include:
Performing customer segmentation market research can allow you to achieve your dream of selling more of your product or service to fewer people. Instead of focusing on your entire audience for every product or service, simply focus on those within your audience that are interested in that specific item.
Market research examples within customer segmentation include segmentation on:
The one utilized the most in market research is demographic segmentation.
You always need to be aware of what your competitors are doing, especially if you always want to be one step ahead of them. When you perform this type of market research, you are looking at the strengths and weaknesses of your competitors. This will allow you to see where there are opportunities and where you may find a barrier or two.
There are so many competitive analysis market research examples you can use for this process. Most companies begin with using tools like SEMrush. You can use the information you find to plan your next marketing campaign or even create a future product.
You will obviously need to know your competitors in order to perform this type of market research. As you are finding your competitors, write down their company information, products, market information, strengths and weaknesses, and their advantage over you. All this information will be helpful in the future.
One of the most important market research types is pricing research. You could have the most amazing product or service in the world, but if it is not priced right, you won’t be successful. A prime market research example for pricing includes asking your customers to choose amongst a few different products in a survey. Each product can have different features and price points. This will allow you to determine what features your customers want the most, while also sharing how much they are willing to pay for those features.
It is imperative you do pricing research correctly. If you price an item too high, no one will buy it. If you price it too low, people will buy it, but you will be losing out on profits. And once you enter the market with one price, it is very difficult to change it to a lower or higher price successfully.
These are the most common market research types you will see being completed by businesses around the world. We shared a few market research examples with you, but there are many others that can be beneficial for your business. You must use the market research methods that make the most sense for your business, because that is the only way you will gather the information you need to keep moving your business forward.
Check out our other post on consumer research.
Have you been looking for ways to develop the best products for your business? Are you looking to see how your business is portrayed by others? A little market research can get you the answers to both those questions. There are a few different market research methods available. You must choose the one that works best for the results you require if you wish to do proper consumer research. If you are unsure of which method will work for you, it’s okay. There are multiple market research examples for you to look at before making your final decision.
Surveys are an excellent market research example when you are looking to understand brand awareness and satisfaction. Out of all the market research methods, those with market research jobs will use surveys the most. It is easy to survey a large number of people within your target audience to find the answer to what you are looking for.
When you choose to do surveys, you must be prepared with specific questions. These questions can be close-ended or open-ended. You can perform these surveys over the phone, via email, or even an online form. You could also do surveys in person, but that can take a lot of time you may not have available.
Focus groups are the perfect way to discover which advertising ideas will work the best. They can also be quite informative when determining which products you should consider more than others. This market research method only involves smaller group of people. Therefore, you will be talking to between six and twelve people.
These people will not all be within your target audience, because you want a diverse group. Since these people will not have the same opinions, you can get a larger range of opinions. While in-person focus group sessions are possible, most companies prefer video conferencing instead. The latter is cost-effective and efficient.
When you are looking at new marketing campaigns, you may want to conduct some research to see if you have the best campaign. Test markets are an excellent example of market research needed for testing marketing campaigns.
For this type of market research, you must create a test group, as well as a control group. Utilizing both groups will allow you to see if your new call to action button or landing page is working to bring in more customers. If you are not getting the results you desire, you will know you must make some changes immediately.
Social media is a major part of most peoples’ lives, so it only makes sense that you can get a lot of answers from it. You can easily determine what topics people are looking for on social media, while also viewing posts that are relevant to those topics. All the information you find is unfiltered and shows exactly what people are doing. This is key, because we all know that people can say one thing and then do something completely different.
If you are not sure where your focus should be for market research, we recommend analyzing your sales data. This sales data will help you understand your customers better. You may see that their buying habits are changing, and you must determine why.
While this data will only share information about your current customers or clients, it can be eye opening. You can easily pair the information you find with all the details from your other market research.
This is one of the secondary market research methods available to you. This method will have you comparing your company to those companies who are your competitor. Some of your most valuable information will come from the specific growth metrics and key performance indicators of other companies within your industry.
We recommend using these benchmarks to determine where your company should be with revenue, profit margins, operating costs, and so much more.
Interviews are not done as often as they used to be, because they are time consuming. There is no denying that it takes quite a bit of time to talk to people individually. However, the intricate details you can learn from a one-on-one interview can be worth the ten to thirty minutes you spend with each person.
If you decide you have complex topics that you need answers to, an interview may be the method your company needs right now. To truly get the details you need, you must interview between twenty-five and seventy-five people.
Questionnaires are quite different than the surveys we discussed above. This type of market research method is used when you simply want to collect information. Surveys are normally used to draw conclusions. There isn’t really a limit to the number of questions you can ask during this type of research. However, questionnaires with fewer questions are completed more often than those with a lot of questions. We recommend trying to limit your questions to no more than ten if you want to receive the most responses.
If you are not ready for other research methods, you may want to begin with a questionnaire. You can then use the information you receive to determine what other research is necessary for your business.
It is important to know that not all these market research methods will not work for your business. Some will work well, while others will be a waste of your time. If you are unsure which method will work for your business, you must consider what information you are looking for. You can even look at market research examples to get an idea of which method will share the information you need the most. It may seem to be a lot of work in the beginning, but the results will be worth it when your business is doing better than ever.
We at Reeve & Associates continue to innovate to provide creative recruitment ideas. For example, we introduced Budget Recruiting, which allows us to fill your positions at a more cost effective price for your budget. Give us a call and let's talk about Budget Recruiting: 203.968-2773. Relax and let us do the heavily lifting.
As a business owner, you may have heard about consumer research. But have you given it a lot of thought? Learning what your customers are looking for is a necessary part of your business. And since that is such a large part of any business, you shouldn’t be surprised that there are numerous people searching for consumer research jobs.
When you take the time to identify the different behaviors, preferences, and even attitudes of your target audience, you are conducting consumer research. Most businesses perform this task, so they can improve their products. However, it is also done to ensure that proper marketing strategies are being implemented. After all, there is no sense in considering marketing to a group of people who end up having no interest in your products!
There are many methods of conducting consumer research. You may think you can do it all on your own, but most methods take quite a bit of time. Therefore, it is best to post that you have someone doing market research jobs within your company. This way you can have a experts do the research and the can simply relay the results to you.
Interviews can be lengthy and time-consuming. Many consumer research jobs are available when these interviews are being completed for those reasons. It is best to have specific questions to ask before any interviews begin. This will ensure you collect the same type of information from everyone that is interviewed.
Surveys are easy to set up and implement. Once you send the survey out, or post it online, you won’t need to do anything until it is time to go over the results. A survey can be more time-consuming if you decide to call people individually and have them answer your questions.
Most people will post surveys on social media, but they can be sent through email or placed on websites or apps as well. Some surveys are even sent through the mail.
When you decide to look at your analytics for consumer research, you will be checking to see exactly what all your customers are doing. You can learn a lot from your analytics. You can see which products people are clicking on the most and how much time they are spending on your pages.
We could probably sit here for hours sharing why consumer research is a necessary part of your business. We won’t though. Instead, we will focus on the main reasons why consumer research is important for your business
You always want your customers to feel like they are number one in your business and consumer research does just that. Finding out exactly what your customers are looking for is the best, and easiest, way to ensure you are giving them everything they are searching for.
When you decide to create a marketing strategy, it is always much easier when you know who your target audience is. A little consumer research may conclude that older people are not looking for your products, but younger generations are. Once you know your target audience, you can focus your marketing efforts on them and avoid the others.
No business likes to take risks, especially ones that will cost the company a lot of money. If you are considering creating a new product, or changing a current product, you can conduct consumer research first to see how your customers will react. If you get positive feedback, you will know it is a risk your business should take. And if the feedback is negative, the risks may be too high for you to justify what you want to do.
It is so easy to go in tangents when you run a business. You spend hours trying to find ways to move your company forward and every idea seems better than the last. It doesn’t always matter that those new ideas might not be as good as they sound. When you do consumer research, it can help you stay focused on your goals with the path you are currently taking.
In the year 2021, there is probably very little need for typewriters since most people have computers or tablets in their homes. A company that continues to focus on typewriters will find they are no longer relevant in the writing industry. Yes, some people may still use them, but not enough to keep a company in business. If you want your business to stay relevant, you must make sure you are keeping up with what consumers are looking for. The easiest way to do this is by conducting consumer research. This research will allow you to stay relevant with your customers and continue to thrive as a business.
These are the methods of consumer research and reasons why it is important for your business. You should never discount the wealth of information this type of research will provide your business. And since there are so many people qualified to do consumer research jobs, you will always have someone to do the detailed work for you. That way, you can easily focus on the results and keep your business moving forward. Simillarly, we have a post on market research methods you may be interested in reading as well. Also, if your looking for market reseearch jobs, look no further than our job board.
Let's talk about creative recruitment ideas. We at Reeve & Associates have come up with a way for clients to get the full recruitment experience without paying the large contingency fee at the end fo the hiring process.
Creative Recruitment Ideas - Introducing Budget Recruiting
What is Budget Recruiting?
It's a month-to-month service rather than a contingency-based service. We provide our same service for as long as you need it. NO fee at the end when you hire the right candidate. For jobs under $100k you pay $3,750 per month. For jobs $100K-$150K you pay $4,750 per month.
How Budget Recruiting Works
Instead of the contingency fee normally paid when a candidate is hired, with creative recruiting ideas like our 'Budget Recruiting' you pay a small fee monthly with no contract. You'll get the same great service just at a monthly price with no big fee once we find and you hire the right candidate.
How Does This Benefit You?
Budget Recruiting saves you money on average because 90% of our jobs are filled within 2 months. For this reason, we urge our clients to budget for at least a two months. 90% of the jobs we recruit are filled within 2 months. Using a just under $100K salary example, on contingency you'll pay $25,000. If filled in 2 months on our Budget Recruiting plan you'll pay only $7,500. That is 7.5%!
Give us a call and let's talk about Budget Recruiting: 203.968-2773. Relax and let us do the heavily lifting.
Prior Stories:Interview Regarding the State of MR Hiring and Staffing posted on 05/15/2019Recruiting by the Numbers posted on 10/03/20187 Steps to Earn What You Are Really Worth posted on 09/10/2018Streamlining the Interview Process posted on 08/01/2018Calculate the Cost of Delayed Hiring posted on 05/15/2018Selecting the Right Salary for the Job posted on 04/15/2018The True Cost of Delayed Hiring posted on 02/15/2018Where Should You Be with Your Recruiting Benchmarks posted on 01/15/2018
