Position: RA2245 Title: Product Marketing Lead, Chemical Software Salary: 120-130K + Location: IL - Chicago Description:
Global Safety Science firm is looking for a Product Marketing Lead to drive the marketing strategy and execution for our industry-leading product stewardship and compliance software solutions. This role will focus on engaging major chemical and manufacturing companies across high-growth industries that require advanced chemical data management and compliance solutions. The roles main focus is marketing pipeline. PPC (Pay per click) and SEO (Search engine optimization) are also a plus. This is a Top of funnel marketing position. This job is hybrid based and can be in Northbrook, IL; Chicago, IL; Austin, TX; Albany, NY; Princeton, NJ; Research Triangle Park, NC areas.
Responsibilities:
Develop and Execute Product Marketing Strategy – Own the global marketing strategy for compliance and stewardship software solutions, aligning with business goals and market trends.
Drive Demand & Market Growth – Collaborate with sales, product managers, and business leaders to shape go-to-market strategies, strengthen competitive positioning, and generate demand.
Lead Cross-Functional Teams – Work across a matrix organization to build a strong pipeline, enhance customer acquisition, and improve retention.
Create Impactful Messaging – Craft compelling content that drives brand awareness, customer engagement, and business growth.
Optimize Marketing Investments – Plan and manage budgets, oversee campaign execution, and analyze results to ensure continuous improvement.
Leverage Market Insights – Conduct research to uncover new opportunities and refine targeting strategies.
Requirements:
6+ years in product marketing, ideally in B2B SaaS, compliance, or manufacturing industries.
Strong digital and traditional marketing experience, including campaign management and demand generation
Strong Word, Excel and PowerPoint experience
Understanding of critical digital and nondigital B2B channels