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Global Safety Science firm is looking for a Product Marketing Lead whose marketing efforts support the product stewardship and product sustainability software solutions focused on major retailers in the U.S. and Canada. Marketing efforts are done through associations holding events and providing insights as a thought leader. The marketing goal is to educate retailers about the retail product compliance and sustainability software building demand and creating pipeline. The ideal candidate will have B2B marketing experience using email as a key channel. Strong writing and copy experience are needed and account based marketing (ABM) would be a plus.

• Creates the Product Marketing strategy for flagship product compliance and stewardship software targeting top retail brands.
• Collaborates with respective business leaders, sales and product managers to understand the competitive landscape, business challenges and drives demand in line with business goals and strategies.
• Plans and oversees marketing investments, manages budget execution, and analyzes results for continuous improvement and delivery of annual pipeline targets.
• Develops the value messaging to support and drive new customer acquisition and retention strategies to deliver business growth goals.
• Recommend and help oversee market research as appropriate to identify new opportunities and ensure proper product targeting.
• Gathers and analyzes insights to influence business decisions and shape Product Marketing strategy.
• Works independently with guidance in only the most complex situations to craft compelling content to drive product awareness and purchase.
• Works independently and with respective marketing peers to work across the organization to cross promote relevant offerings with guidance in only the most complex situations.
• Partners with sales and seeks regular interaction with customers and prospects to foster continuous feedback loop.
• Contributes to business success by performing other tasks as required.

• 6+ years of related experience or demonstrated competency.
• Effective skills and experience in setting up and managing digital marketing campaigns.
• Strong Word, Excel and PowerPoint experience
• Understanding of critical digital and nondigital B2B channels
• Strong written and oral communication.
• Strong collaboration skills.
• Strong project planning and management.
• Strong presentation skills.
• Strong capabilities and experience working with senior leaders.
• Able to understand technical and scientific issues and to translate complex information for nonscientific audiences.

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