| July 14, 2021
Reeve & Associates, the nation's leading staffing agency focused exclusively upon market research professionals, reveals additional 2021 compensation data, now providing a complete view of the market research industry.
"With current compensation from market research suppliers and corporate research departments provided on a side-by-side basis, research professionals can understand their value in the marketplace," said Philip Reeve, owner of Reeve & Associates.
"This information is valuable to both candidates and hiring managers alike to set and reset compensation expectations," said Reeve.
The salary and bonus data by title below are national averages across all geographies in the United States, years of experience, and education levels.
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2021 SUPPLIER SIDE COMPENSATION
|
|
Job Title
|
Salary
|
Bonus
|
Total
|
|
Project Director |
$70,250 |
$4,333 |
$74,583 |
|
Senior Project Director |
$86,655 |
$5,833 |
$92,488 |
|
Research Analyst |
$78,500 |
$4,833 |
$83,333 |
|
Senior Research Analyst |
$91,666 |
$6,300 |
$97,966 |
|
Research Manager/Director |
$109,968 |
$9,390 |
$119,358 |
|
Senior Research Manager/Director |
$136,969 |
$18,000 |
$154,969 |
|
Account Executive/Manager |
$98,750 |
$9,377 |
$108,127 |
|
Senior Account Executive/Manager |
$107,656 |
$20,625 |
$128,281 |
|
Statistician |
$160,000 |
$9,833 |
$169,833 |
|
Brand Manager |
$135,000 |
$27,500 |
$162,500 |
|
Assistant Vice President |
$126,250 |
$20,000 |
$146,250 |
|
Vice President |
$159,130 |
$36,431 |
$195,561 |
|
Senior Vice President |
$168,076 |
$40,000 |
$208,076 |
|
President/General Manager |
$197,187 |
$46,833 |
$244,020 |
|
Owner |
$175,937 |
$48,842 |
$224,779 |
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2021 CORPORATE SIDE COMPENSATION
|
|
Job Title
|
Salary
|
Bonus
|
Total
|
|
|
|
|
|
|
|
|
|
|
|
Insights Analyst |
$89,883 |
$5,722 |
$95,605 |
|
Senior Insights Analyst |
$106,974 |
$7,434 |
$114,408 |
|
Insights Manager |
$119,473 |
$12,005 |
$131,478 |
|
Senior Insights Manager |
$138,751 |
$14,381 |
$153,132 |
|
Insights Director |
$162,058 |
$18,765 |
$180,823 |
|
Senior Insights Director |
$194,697 |
$22,412 |
$217,109 |
|
Statistician |
$177,760 |
$11,367 |
$189,127 |
|
Brand Manager |
$151,335 |
$30,663 |
$181,998 |
|
|
|
|
|
|
Vice President |
$205,937 |
$43,571 |
$249,508 |
|
Senior Vice President |
$251,966 |
$62,655 |
$314,621 |
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The data was collected in Q1, 2021 via an online survey of more than 1,000 market research professionals.
Recall, there is a range (driven by experience and whether you work for a market research supplier or corporate research department) around every job title with the average compensation metrics reported above. And let's not forget the location of the job also impacts compensation -- with jobs on the west coast and mid-Atlantic regions paying the most.
Contact Us
If you're a market research professional and your current compensation falls below the 2021 benchmarks, please give us a call at 203-968-2773 to discuss your particular situation and career aspirations. It may also be helpful to submit your resume so we have a detailed understanding of your education and professional experience.
If you're a hiring manager or HR professional, please consider the above current metrics when planning or extending offers. Please call us at 203-968-2773 so we can help you find the ideal candidate and suggest a competitive compensation that will be accepted. Our Budget Recruiting solution will save you time and money -- allowing you to successfully staff your open position with quality candidates.
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